Working with Mother NY I created a super, secret logo concept for Yahoo. 

Yahoo had asked for a Fedex inspired option. They wanted to go away from a seriffed typeface to sans, yet keeping the purple and exclamation mark intact. 

In the end, Yahoo CEO, Melissa Mayer created a logo with her own in-house design team that was chosen. 

Agency: MotherNY Creative Direction: MIchael Ian Kaye Design: Eva Reese