The Hygge Collection

Photography: Armstong Pitts Studio Styling: Callie Meyers

INSPIREd by the Danish word Hygge

Inspired by the Danish word for “a sense of well-being, comfort and togetherness,”
the Hygge Holiday Collection captured the true spirit of the 2018 holiday.

STRATEGY

Our in-house design and marketing team constantly devised new ways of streamlining. We created systems which combined my learning from larger institutions like Seattle Repertory Theatre and Starbucks, assembling vendors, photo shoots, packaging, digital, product, messages and delivery in sync with one another.

This work was completed during my tenure as Creative Director at Prolitec.
Fragrance Product Development: Firmenich, Sandra Barvaux Marketing: Kelsey Aanerud, Natasha Kocharov, Candice Holback Fragrance Product Development: Firmenich, Raymond Matts, Sandra Barvaux Photography: Scott Armstrong Pitts Styling: Callie Myers Design: Joanna Price Production: Juan Moncada Copy: Allison Rusen Packaging Design: Stephen Gould Development: Brian Perry, Vectorform

Photography: Hygge for Home 9to5 Chic Homey oh my

The Hygge Collection

INSPIREd by the Danish word Hygge

Inspired by the Danish word for “a sense of well-being, comfort and togetherness,” the Hygge Holiday Collection captured the true spirit of the 2018 holiday.

STRATEGY

Inspired by the Danish word for “a sense of well-being, comfort and togetherness,”
the Hygge Holiday Collection captured the true spirit of the 2018 holiday.