


Fentora is an opiate drug that helps cancer patients manage their breakthrough pain.
Because this drug is already on the market, brochures and collateral were already developed. From those materials, I was able to create an app design that took existing information and brought it to life with new charts and graphs that I illustrated and storyboarded. I then directed and concepted the chart animation with a developer. I also updated the look and feel of the existing Fentora brand. I chose a lighter type, using grey instead of black. Flatten the charts and carefully balanced the amount of white space. All these touches led to a more modern and fresh design.
To make this app an even better sales tool for the pharmaceutical rep, a universal menu was created to allow the rep to select timed presentations, 10 mins to an hour with the physician or hospital board. The app allowed for emailing all information shown as well as the Fentora savings card.